Transformers
Find the One
Once in a great while a special project comes along that gets you so excited that putting in 80 hour weeks for more weeks in a row than I can remember is all worth it. Even when the odds are against your team pulling it off do to suck things as an unforgivably short timeline, project scope, language barriers, multiple platforms, global initiatives and alliances, limited assets and the list goes on. I was very proud of leading the creative efforts for this project and even more proud to have worked with the team that defied the odds.
But in the end due to several circumstances, 2 weeks before launch, the project was scraped. Below is what remains.
Initial Comps
Strategy and Documentation
